[by Kimberly Blom-Roemer]
Are you avoiding marketing as though it was a trip to the dentist? There is a way to change that behavior: ANNOY YOURSELF!
First, in December not only do I review my marketing activities for the previous year, I schedule the whole next year.
For example, based on my review, I decide on how often to send postcards during the next year. From there, I work backwards with my milestones. One week for production and shipment to me (or for the printer to ship direct), two weeks before that to design and finalize my postcard (if I don’t already have it ready) to go to production. For my eNewsletter, three business days to write, format, and upload it before it is scheduled to go out. Etc., etc., etc.
Each one of these milestones goes into iCal, (but here’s where you really keep yourself on track) with MULTIPLE REMINDERS. This ensures I give myself plenty of time to complete the milestone in order to keep my marketing schedule in place.
Yes, my iPhone is constantly buzzing with one reminder or another, to the point my husband was thinking I was having a text message conversation with someone. But, by annoying myself, I keep that task in the forefront of my mind, and I get it done on time.
Oh, and it makes sure I don’t miss birthdays either!
via Strictly Business.